Call Tracking in 2021

Call tracking in 2021 promises to be even more fluid and responsive than it is today. As a performance monitoring system for multiple ad campaigns launched on the internet, radio, press or other forms of media, call tracking has evolved at lightning speed since the initial introduction into the internet marketing equation in the 1990's.

Originally tracking calls was a complex and expensive benefit only provided to enterprise level corporations by advertising agencies as a way to monitor the return on the investment made in marketing and advertising promotions on the internet. The scope of the process was limited to situations where code could be embedded in the acknowledgment page resulting from a click event that could be counted as a direct result of the ad. The data collected still needed to be compiled in a meaningful way before it was useful for determining the effectiveness of the promotion vehicle. Today there is a large number of call tracking service providers offering call tracking services online at rates as low as $25 per month for basic call tracking plans.


During the last few years the advancements in technology and integration of hardware and collaborative software pieces has changed the boundaries of call tracking. The origination of telephone contact, which is the source of 75 to 90 percent of small business sales leads, can now be tracked from on or offline sources through current tracking methodologies. telephone call tracking software , Google Pay Per Click, MySpace, associate links, and browser searches can all be identified as the specific source of the contact made by a consumer. Keyword association to the specific telephone number called ties the ad campaign to the conversion of an inquiry. All this information is automatically entered into a central database along with the customers' name, phone number and item of interest when the telephone call is connected. call tracking in google analytics is needed for the information to be accurately recorded and saved for future reference and analysis. The most recent advancement is the development of modules that automatically funnel the raw data collected into analytical software programs that produce reports on the performance matrix for any number of ad campaigns being run.

In website call tracking to the original function as a marketing measurement tool, this service has become a key in a variety of customer service and retention programs. keyword call tracking tracking systems central database can be accessed by all authorized customer service representatives to facilitate in resolving customer service issues quickly and effectively. Having keyword level call tracking on screen the moment a call is received makes the interaction between the customer service representative and the client immediately positive in nature. Monitoring of CSR and client calls to assure quality in service is another advantage. These are a few of the advances a tracking system can bring to customer service.

The future of call tracking may take root in areas currently unthought of but as young software engineers continue to improve on the features currently being used they will undoubtedly be inspired with ideas for new applications.